Thursday, 29 September 2011

Red Bull: History repeats itself?

As I was leafing through the news this week, I came upon this article about how Red Bull Racing have declared a profit for last year, mainly due to prize money (and I guess increased interest from sponsors). That is the icing on the cake, after winning the driver championship two years in a row (we all know that Mr. Button has no chance to make a comeback, even statistically).

It's nice to see a relatively new team rise up from the back rows and finally beating the racing giants at their own game. However, I already heard a similar story that occurred some 20 years previously and went by the name of Benetton. Benetton was a team owned by a manufacturing company, just as Red Bull. They started their winning streak under a German driver. Again just as Red Bull. They won two driver titles, just as... OK, I'm stretching it a bit here, but you get the gist.



What I hope doesn't happen is that, a couple of years from now the dream comes to an end, with half of the team moving out to Ferrari and the other half getting sold to one of the old boys who wants to make a comeback (such as Honda). Not to mention that the German driver that Benetton produced was in fact a monster who almost killed off the sport because no other rival could keep up with him. What do you think will happen?

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